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| There is a fundamental difference between
the concepts of corporate identity, brand
identity and brand image. Corporate identity
is the visual aspect of a company and
although the corporate identity should
ideally evolve with time, a change does
not mean a change in brand value. Change
of the corporate identity is inevitable
because the company must reflect that
it is concerned with its appearance and
is modernizing with respect to time.
However, a company with a strong brand
personality should not change drastically
for that may cause a breach in the customers’ trust. |
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COLOR SCHEMES |
| Color
schemes for your logo and website. |
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