1. Technology - We target software solutions that (1) have at least some market validation (at least one company paid for it through a professional services contract) and (2) the service company is not itself interested in pursuing the solution as a product line of business.

Over the course of years many of our software service companies have developed bodies of software code to solve customer problems. Much of this code has been used repeatedly and may be at a point where it can be productized.

The company that has developed this code is not a product marketing company. Nor do they wish to risk their existing service business by switching to a new business model. Yet, the technology may have real market potential as a product and may provide real opportunities to create a new company.

2. Management - San Diego has a talent pool of software executives seeking new opportunities.

3. Capital - Investors and banks have capital that must be put to work. We expect to attract local investors as well as investors from other regions of the country. We expect that banks will also provide these companies with capital at the appropriate time..

The Forum will accomplish its mission by identifying marketable technology and matching it with experienced management and capital. In order to do this technology must be looked at from various viewpoints. This approach allows the creator of the technology to continue to focus on the endeavors that made them successful. It also allows the creation of a new company in which the creator of the technology will have a financial interest.